Dirt Bikes USA is a small company headquartered in Carbondale Colorado that manufactures and sells its own brand of off-road motorcycles.  It was founded in 1994 to product dirt bikes that could be customized for racing and off-road recreational riding using the best quality components and parts from all over the world.   The company has continued to grow and now faces a new set of challenges and opportunities.  You have been asked to serve as a consultant to apply your information systems knowledge to help Dirt Bikes solve some of the problems it is encountering.